OUR STORY.
IT STARTED WITH A GAP IN THE WARDROBE
BAD ALTITUDE was born from a simple frustration: finding skiwear I genuinely loved wearing shouldn't be so difficult.
As a BASI-qualified ski instructor with a passion for fashion, I spent season after season searching for something that felt like me. The options were often the same — predictable colours or prints that didn't reflect the trends I loved outside of skiing.
I wanted something that brought my everyday style to the mountains. Something different, without sacrificing the practical details that matter on the slopes.
So BAD ALTITUDE began.
Inspired by the trends we love beyond the slopes, BAD ALTITUDE reimagines mountain dressing through distinctive prints, sculpted silhouettes and considered details.
Born on the slopes.
From statement patterns to flattering fits, every design begins with the same idea: skiwear should feel just as exciting as the rest of your wardrobe.
Made to stand out. Designed with skiing in mind.
01 — The Founder's Vision
You can ski hard.
And dress harder.
Somewhere along the way, looking fashionable on the slopes became associated with not knowing how to ski.
As a ski instructor, that's a perception I've always wanted to challenge.
Your outfit doesn't determine your ability, your experience or how seriously you take the sport.
Confidence looks different on everyone. That's the whole point.
The mountain is our runway.
Altitude, with attitude.
04 — THE FOUNDER'S VISION
BEHIND THE BRAND
I'm a 23-year-old BASI-qualified ski instructor with a love for fashion and a lifelong passion for the mountains.
Having spent years skiing both professionally and recreationally, I've always felt most at home on the slopes. But I've also loved expressing myself through what I wear, and I struggled to find skiwear that truly reflected my personal style.
With a background in business and a head full of ideas, I decided to turn that frustration into something of my own.
BAD ALTITUDE is my first step into the world of fashion, combining two of my biggest passions. I'm learning, creating and building the brand from the ground up, and I couldn't be more excited to see where it goes.
This is just the beginning. ♡